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SEMINAR: Direct Mail Marketing Strategies (Including Internet)
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Is Direct Mail Marketing For Your Organization? Most Probably, Yes!

It is difficult to imagine any line of business that could not use Direct Mail Marketing. Just look at your daily mail. You receive, on the average, 2-3 pieces of unsolicited mail every day. You will notice that they sell everything from a can of tomato soup to the most expensive luxury cars! And in case you wonder if the company gets enough benefit from it, think about why Direct Mail Marketing is growing at a rate of 8%! Yet, Direct Mail has to be applied intelligently in every line of business, and that means taking into account the peculiarities of each business.

Do You Have To Learn How Direct Mail Works? Can't You Just Hire An Expert?

Your knowledge of your business is a key element of your success, and marketing consultants will perform better if you have an appreciation of Direct Mail. If you are a marketing professional, or a novice in marketing, you may want to learn how it all works, and take on the marketing function yourself.

Isn't Direct Mail Expensive? Or Just For Big Companies? Won't It Take A Long Time To Get Started? No. No. And No.

Two recent developments have made it possible for any size company to take advantage of Direct Mail. First, personal computers have brought desktop computing power into every business. And, second, postal service attitudes have changed regarding market requirements, resulting in rules (and rates) far more advantageous to smaller businesses than ever before.

Topics Covered In This Workshop

• Deciding Why People Buy Your Product or Service
• Elements of a Successful Direct Mail Campaign
• The Postal System in Support of Direct Mail
• Identifying Your Target Markets
• Designing a Package That Sells
• Response Killers and How to Avoid Them
• Analyzing Results and Learning Lessons
• Characteristics of Electronic Marketing
• Integrating Internet in the Overall Marketing Plan

Will This Course Alter The Way You Market Your Services or Products?

You Bet! After attending this workshop,

1. You will no longer be afraid to experiment with Direct Mail Marketing in support of your business.
2. You will be able to judge which of your products or services can be marketed successfully by direct mail.
3. You will be able to design a simple marketing program, and target the population best qualified for your promotions.
4. You will know how to keep your mailing and other costs down to optimize your marketing budget.

BOMAR's Unique Cancellation Policy

Cancellations are accepted anytime without penalty. No one will ever be penalized for thinking of becoming a BOMAR customer.